PROJECT FOCUS

PRODUCTION FOCUS

Span Health crowdfunding campaign videos

Span is a digital care platform aimed at avoiding lifestyle induced diseases, symptoms, complications, and medication prescription through continuous medical support and nutrition advice.

The clients

The client

Patrick Samy
Adam Bataineh
Rachel Lett

About the client

Span is a digital care platform aimed at avoiding lifestyle induced diseases, symptoms, complications, and medication prescription through continuous medical support and nutrition advice.
Patrick Samy
Chief Executive Officer
Adam Bataineh
Chief Medical Officer
Rachel Lett
Chief Care Officer

The brief

The brief

The objectives

To tell Span's story in a digestible yet impactful way through video content to support their crowdfunding efforts.

The challenges

• Short turnaround time
• Non-professional actors
• COVID-19 UK lockdown regulations

The recruitment

The recruitment

First, we needed to produce a main video for Span’s Seedrs crowdfunding page, as well as shorter videos to support the campaign promotion on social media. Because of the then-current COVID-19 regulations, we had to reduce our production team to a minimum, and decided to hire just two freelancers: one Director/DOP for the filming day and one Video Editor/Motion Designer for the post-production.
Jackie Read
Director / DOP

Extensive experience filming interviews

Experience in lifestyle videos

Own all required equipment

Aurelia Bergs
Editor / Motion designer

Advanced motion design skills

Experience in social media video post-production

Previous work includes tech startup video editing

The creative freelancers

The creative freelancer

Jackie Read
Aurelia Bergs

Behind the scenes

Behind the scenes

Due to COVID-19 regulations, we organised the entire production down to the minute details to ensure safety and efficiency throughout. As we had to keep the team to a minimum on filming day, we provided an assistant to supervise and aid Jackie, the Director/DOP, and to make sure all assets were transferred safely to Aurelia, the editor, with no contact. We were then able to work with the editor from a distance to provide thorough feedback for iterations.

“It was a great experience, working closely with Span and SSSHAKE to help execute the concept that they had developed.”

Jackie Read

“It was a great experience, working closely with Span and SSSHAKE to help execute the concept that they had developed.”

Jackie Read
Director / DOP

"It was great to do the edit and motion graphics for Span. Everyone has been super organised and lovely to work with!”

Aurelia Bergs

"It was great to do the edit and motion graphics for Span. Everyone has been super organised and lovely to work with!”

Aurelia Bergs
Editor / Motion designer

The deliverables

The deliverables

“It was great to have SSSHAKE manage the video production from start to finish, because it gave our team time to manage the campaign and really focus on our investors."

Patrick Samy
Chief Executive Officer

“It was great to have SSSHAKE manage the video production from start to finish, because it gave our team time to manage the campaign and really focus on our investors."

Patrick Samy
Chief Executive Officer

“SSSHAKE is a startup that really understands the importance of iterations as soon as possible. And I loved being able to see all the iterations, the process behind producing our video content, which an agency rarely does. It gave me a lot of ideas, because you can see the details that go into it, the changes made and how they bettered the final result. It shows you what's possible, really!"

Patrick Samy
Chief Executive Officer

“SSSHAKE is a startup that really understands the importance of iterations as soon as possible. And I loved being able to see all the iterations, the process behind producing our video content, which an agency rarely does. It gave me a lot of ideas, because you can see the details that go into it, the changes made and how they bettered the final result. It shows you what's possible, really!"

Patrick Samy
Chief Executive Officer

The results

102%

funded in less than 24h

151

investors on board

47K

reach in 2 weeks

6

videos produced

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