PROJECT FOCUS

PRODUCTION FOCUS

A visual identity for record label, Dodgy Disco

About the project

Dodgy Disco is a record label and music collective of friends based in London, Los Angeles, and New York. They aim to drive awareness to a new type of eclectic sound in dance music. They needed help creating the Dodgy Disco logo and brand identity, in preparation for their SoundCloud release and social media content.



The clients

The client

Ben Benrubi

About the client

Ben Benrubi

The brief

The brief

The objectives

The challenges

The recruitment

The recruitment

Faustine Aper-Nitche

The creative freelancers

The creative freelancer

Faustine Aper-Nitche

Behind the scenes

Behind the scenes

On illustrations with Faustine

Ben: We chose to work with Faustine, because we really like her illustrative style. The main inspiration was to take traditional visual elements of dance music (for example, the disco ball), and, just, make them weird. Faustine added a nice raw and human touch to the logo design that we all vibed with. It was super easy and fun to work with Faustine. We provided references; she came back with illustrations, and we went through a few rounds of reviews and edits before landing on our final design for the brand.

"I created the identity of the music label by designing their logo and creating an artwork template for their podcast. I really enjoyed working on this project as the music industry is a world that I am passionate about. As a French graphic designer and illustrator working as a freelancer, I'm always hunting for new challenges!"

Faustine Aper-Nitche

"I created the identity of the music label by designing their logo and creating an artwork template for their podcast. I really enjoyed working on this project as the music industry is a world that I am passionate about. As a French graphic designer and illustrator working as a freelancer, I'm always hunting for new challenges!"

Faustine Aper-Nitche

The deliverables

The deliverables

No items found.

The results

102%

funded in less than 24h

151

investors on board

47K

reach in 2 weeks

6

videos produced


What's next for Dodgy Disco?

Dodgy Disco aims to build a community of music lovers whose tastes aren't always represented in the mainstream clubs nor in the underground dance music parties. They've created a private Facebook Group where people share eclectic sounds on a daily basis, and have recently released their first Dodgy Disco edit with London-based producer Medlar. More mixes and edits to come soon!



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