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ADVICE & GUIDANCE

Creatives, it’s time to step up your networking game

Valentine del Giudice
February 15, 2019
February 15, 2019

The myth of the starving artist is dead, it’s time for creatives to think like entrepreneurs and to embrace the power of networking.

COVID-19 UK FINANCIAL SUPPORT

Are you getting all the help available to you?

As creative practitioners, we are aware it can be difficult to navigate between financial
options available depending on your status. Make sure you are getting all the financial help
available to you by using the table below.
We will keep on updating it with new resources to always provide the most up-to-date financial support info for you!

* If you have another employment paid through PAYE your employer may be able to get support using the Job Retention Scheme.

COVID-19 UK FINANCIAL SUPPORT

Are you getting all the help available to you?

As creative practitioners, we are aware it can be difficult to navigate between financial
options available depending on your status. Make sure you are getting all the financial help
available to you by using the table below.
We will keep on updating it with new resources to always provide the most up-to-date financial support info for you!

* If you have another employment paid through PAYE your employer may be able to get support using the Job Retention Scheme.

The Creators

The Creative

No items found.

Universal Credit (1)

You may be able to get Universal Credit if:
• you’re on a low income or out of work
• you’re 18 or over (there are some exceptions if you’re 16 to 17)
• you’re under State Pension age
• you and your partner have £16,000 or less in savings between you
• you live in the UK

MORE INFO

COVID-19 Job Retention Scheme (3)

If you have employees, you can claim for 80% of their wages plus any employer National Insurance and pension contributions, if you have put them on furlough because of coronavirus. If you have an other employment paid through PAYE your employer may be able to get support using the Job Retention Scheme.

MORE INFO



Claim back Statutory Sick Pay paid to employees due to coronavirus (3)

The repayment will cover up to 2 weeks starting from the first day of sickness, if an employee is unable to work because they either: have coronavirus, cannot work because they are self-isolating at home or are shielding in line with public health guidance.

MORE INFO

HMRC’s Time To Pay (5)

You can claim if you’re a self-employed individual or a member of a partnership and you:
• have submitted your Self Assessment tax return for the tax year 2018 to 2019
• traded in the tax year 2019 to 2020
• are trading when you apply, or would be except for coronavirus
• intend to continue to trade in the tax year 2020 to 2021
• have lost trading pro ts due to coronavirus
• your trading profits must also be no more than £50,000 and more than half of your total income

MORE INFO

Small Business Grant Fund (SBGF) & Retail, Hospitality and Leisure Grant Fund (RHLGF) (7)

Small Business Grant Fund Eligibility:
• Businesses with a property that on the 11 March 2020 were eligible for Small Business Rate Relief (SBRR) Scheme.
• Businesses which on 11 March 2020 were eligible for relief under the Rural Rate Relief
• Scheme are also eligible for this scheme.
Eligible recipients will receive one grant per property.

Hospitality and Leisure Grand Fund Eligibility:
• Properties which on the 11 March 2020 had a rateable value of less than £51,000 and would have been eligible for a discount under the business rates
• Expanded Retail Discount Scheme had that scheme been in force are eligible for the grant.
• Charities which would otherwise meet this criteria but whose bill for 11 March had been reduced to nil by a local discretionary award should still be considered to be eligible for the RHL grant.
• Recipients will receive one grant per eligible property

No need to do anything you’ll be contacted by HRMC if you’re eligible

MORE INFO

Council Tax Reduction (2)

You could be eligible if you’re on a low income or claim benefits. Your bill could be reduced by up to 100%. You can apply if you own your home, rent, are unemployed or working.

MORE INFO

HRMC income support scheme (4)

You can claim if you’re a self-employed individual or a member of a partnership and you:
• have submitted your Self Assessment tax return for the tax year 2018 to 2019
• traded in the tax year 2019 to 2020
• are trading when you apply, or would be except for coronavirus
• intend to continue to trade in the tax year2020 to 2021
• have lost trading profits due to coronavirus

You will need to confirm to HMRC that your business has been adversely affected by coronavirus. HMRC will as usual use a risk based approach to compliance.

Your trading profits must also be no more than £50,000 and more than half of your total income for either:
• the tax year 2018 to 2019
• the average of the tax years 2016 to 2017, 2017 to 2018, and 2018 to 2019

MORE INFO

Coronavirus Business Interruption Loan Scheme (6)

You’re eligible if:
• your business is based in the UK
• your business has an annual turnover of up to £45 million
• your business has a borrowing proposal which the lender would consider viable, if not for the coronavirus pandemic
• you can self-certify that your business has been adversely impacted by coronavirus

MORE INFO

Creative industry-specific Grants & Funds (8)

We've compiled a list of grants and prizes available to UK residents, which you can filter by creative industry, to make sure you're seeing grants that are relevant to your practice. We'll be doing our best to keep this list up-to-date with the latest grants and initiatives to support creatives around the UK. All grants listed are open for applications and are automatically removed after the deadline. 

If you are feeling anxious, wondering what the coronavirus crisis means for your practice, feel free to reach out to us at any time.

We’re not experts, but we’re happy to share our knowledge and to try to help you stay optimistic during these tough times. You can contact us from our website chat or on any social media.

MORE INFO

Bounce Back Loan Scheme (BBLS) (9)

The scheme helps small and medium-sized businesses to borrow between £2,000 and up to 25% of their turnover. The maximum loan available is £50,000. The government guarantees 100% of the loan and there won’t be any fees or interest to pay for the first 12 months. After 12 months the interest rate will be 2.5% a year.
You can apply for a loan if your business:
• is based in the UK was established before 1 March 2020
• has been adversely impacted by the coronavirus

MORE INFO

Universal Credit (1)

You may be able to get Universal Credit if:
• you’re on a low income or out of work
• you’re 18 or over (there are some exceptions if you’re 16 to 17)
• you’re under State Pension age
• you and your partner have £16,000 or less in savings between you
• you live in the UK

MORE INFO

Council Tax Reduction (2)

You could be eligible if you’re on a low income or claim benefits. Your bill could be reduced by up to 100%. You can apply if you own your home, rent, are unemployed or working.

MORE INFO

COVID-19 Job Retention Scheme (3)

If you have employees, you can claim for 80% of their wages plus any employer National Insurance and pension contributions, if you have put them on furlough because of coronavirus. If you have an other employment paid through PAYE your employer may be able to get support using the Job Retention Scheme.

MORE INFO



Claim back Statutory Sick Pay paid to employees due to coronavirus (3)

The repayment will cover up to 2 weeks starting from the first day of sickness, if an employee is unable to work because they either: have coronavirus, cannot work because they are self-isolating at home or are shielding in line with public health guidance.

MORE INFO

HRMC income support scheme (4)

You can claim if you’re a self-employed individual or a member of a partnership and you:
• have submitted your Self Assessment tax return for the tax year 2018 to 2019
• traded in the tax year 2019 to 2020
• are trading when you apply, or would be except for coronavirus
• intend to continue to trade in the tax year2020 to 2021
• have lost trading profits due to coronavirus

You will need to confirm to HMRC that your business has been adversely affected by coronavirus. HMRC will as usual use a risk based approach to compliance.

Your trading profits must also be no more than £50,000 and more than half of your total income for either:
• the tax year 2018 to 2019
• the average of the tax years 2016 to 2017, 2017 to 2018, and 2018 to 2019

MORE INFO

HMRC’s Time To Pay (5)

You can claim if you’re a self-employed individual or a member of a partnership and you:
• have submitted your Self Assessment tax return for the tax year 2018 to 2019
• traded in the tax year 2019 to 2020
• are trading when you apply, or would be except for coronavirus
• intend to continue to trade in the tax year 2020 to 2021
• have lost trading pro ts due to coronavirus
• your trading profits must also be no more than £50,000 and more than half of your total income

MORE INFO

Coronavirus Business Interruption Loan Scheme (6)

You’re eligible if:
• your business is based in the UK
• your business has an annual turnover of up to £45 million
• your business has a borrowing proposal which the lender would consider viable, if not for the coronavirus pandemic
• you can self-certify that your business has been adversely impacted by coronavirus

MORE INFO

Small Business Grant Fund (SBGF) & Retail, Hospitality and Leisure Grant Fund (RHLGF) (7)

Small Business Grant Fund Eligibility:
• Businesses with a property that on the 11 March 2020 were eligible for Small Business Rate Relief (SBRR) Scheme.
• Businesses which on 11 March 2020 were eligible for relief under the Rural Rate Relief
• Scheme are also eligible for this scheme.
Eligible recipients will receive one grant per property.

Hospitality and Leisure Grand Fund Eligibility:
• Properties which on the 11 March 2020 had a rateable value of less than £51,000 and would have been eligible for a discount under the business rates
• Expanded Retail Discount Scheme had that scheme been in force are eligible for the grant.
• Charities which would otherwise meet this criteria but whose bill for 11 March had been reduced to nil by a local discretionary award should still be considered to be eligible for the RHL grant.
• Recipients will receive one grant per eligible property

No need to do anything you’ll be contacted by HRMC if you’re eligible

MORE INFO

Creative industry-specific Grants & Funds (8)

We've compiled a list of grants and prizes available to UK residents, which you can filter by creative industry, to make sure you're seeing grants that are relevant to your practice. We'll be doing our best to keep this list up-to-date with the latest grants and initiatives to support creatives around the UK. All grants listed are open for applications and are automatically removed after the deadline. 

If you are feeling anxious, wondering what the coronavirus crisis means for your practice, feel free to reach out to us at any time.

We’re not experts, but we’re happy to share our knowledge and to try to help you stay optimistic during these tough times. You can contact us from our website chat or on any social media.

MORE INFO

Bounce Back Loan Scheme (BBLS) (9)

The scheme helps small and medium-sized businesses to borrow between £2,000 and up to 25% of their turnover. The maximum loan available is £50,000. The government guarantees 100% of the loan and there won’t be any fees or interest to pay for the first 12 months. After 12 months the interest rate will be 2.5% a year.
You can apply for a loan if your business:
• is based in the UK was established before 1 March 2020
• has been adversely impacted by the coronavirus

MORE INFO

Historically, the artist was secluded in his studio waiting for his patron or master to give him work. Although artists did not belong to the lowest social class, the myth of the starving artist is still culturally present today. Brought by the concept of ‘poet maudit’ and consolidated by 19th century Parisian artists’ ‘boheme’ lifestyle, the idea that the real creative genius only comes from starving outcasts is still dominant in our culture.

Meme of man with text overlay “Oh, you’re an artist? So what do you do for a living?”

Today, this heritage is still underlying in the way things operate. From clients’ referral to agents, creatives across industries still have a tendency to rely solely on others to build their own contact network. Proactivity and self promotion are often considered dirty words in the art world.

“If you try to sell yourself too hard, that probably means you are not that good” or “if you are good enough, other people will take care of the selling part for you” are common beliefs among artists. STOP.

Proactivity and self promotion are often considered dirty words in the art world.

Yes, self promotion is difficult. Especially in a creative career that is exposed to moments of doubt. Yes, if you ask another person to sell your work for you, it is very likely that the external person will sell it better than you. It is a matter of objectivity in the sale pitch. However, in the entrepreneurial age, self promotion and networking are vital to kickstart a career.

Networking skills are essential for creative minds to unlock unexpected opportunities that will lead them to extend their practice to new areas and of course to get more jobs.

However, in the entrepreneurial age, self promotion and networking are vital to kickstart a career.

The landscape is changing, the creative industries are booming. Creative agencies can now reach the size of corporations and it is possible for many creators to financially thrive without compromising on their talents. Although the creative sector economic value and activity has increased steadily for the past years, large agencies are still getting most of the cake and it is difficult for freelancers and small businesses to compete against them.

Thankfully, the Internet changed the creative world, by giving an unseen visibility to everyone with access to it. But this digital environment also creates a vivid awareness about the competitive landscape that can be overwhelming when starting out a creative career, especially as a freelancer. On the top of that, remote workers offer extremely competitive rates that create a general undervaluation of creative services (online and therefore offline). It does not come as a surprise that many creatives have experienced the imposter syndrome

In a saturated global creative market where talents play the ‘who is the cheapest game’ and where more and more resources are freely available across the web, the rules have changed. Client loyalty is rare in our digital world where we are constantly contacted by other service providers and overloaded with information. What will make the difference is often not how skilled you are, but how wide and strong your network is. The people you know trust you, and that trust is a real competitive advantage.

The people you know trust you, and that trust is a real competitive advantage.

Unfortunately, the importance of networking is not taught in art schools leaving creatives with an unfair disadvantage in the business side of their industries. That is the reason why we create safe places both online and offline for creatives to grow their network, share skills and foster collaborations.

At SSSHAKE, our mission is to address misconceptions to help creatives think like entrepreneurs and therefore, to thrive in their career development.

The power of networking doesn’t lay within talking to a person who will directly offer you a job or buy your art. It is about extending your network in order to spread awareness about your expertise as far as you can, while unlocking unexpected collaboration opportunities along the way.

It is [all] about extending your network in order to spread awareness about your expertise as far as you can, while unlocking unexpected collaboration opportunities along the way.

My personal takeaways for creative networking

“I am a part of all that I have met” AL Tennyson

So, if you’re convinced it’s time to make your first steps into networking, I’d be happy to connect with you on SSSHAKE or to introduce you to the right people during our next event!

Thanks Younès and Tiphaine for stepping up my writing game

More thoughts on networking for creatives on our Youtube channel

Historically, the artist was secluded in his studio waiting for his patron or master to give him work. Although artists did not belong to the lowest social class, the myth of the starving artist is still culturally present today. Brought by the concept of ‘poet maudit’ and consolidated by 19th century Parisian artists’ ‘boheme’ lifestyle, the idea that the real creative genius only comes from starving outcasts is still dominant in our culture.

Meme of man with text overlay “Oh, you’re an artist? So what do you do for a living?”

Today, this heritage is still underlying in the way things operate. From clients’ referral to agents, creatives across industries still have a tendency to rely solely on others to build their own contact network. Proactivity and self promotion are often considered dirty words in the art world.

“If you try to sell yourself too hard, that probably means you are not that good” or “if you are good enough, other people will take care of the selling part for you” are common beliefs among artists. STOP.

Proactivity and self promotion are often considered dirty words in the art world.

Yes, self promotion is difficult. Especially in a creative career that is exposed to moments of doubt. Yes, if you ask another person to sell your work for you, it is very likely that the external person will sell it better than you. It is a matter of objectivity in the sale pitch. However, in the entrepreneurial age, self promotion and networking are vital to kickstart a career.

Networking skills are essential for creative minds to unlock unexpected opportunities that will lead them to extend their practice to new areas and of course to get more jobs.

However, in the entrepreneurial age, self promotion and networking are vital to kickstart a career.

The landscape is changing, the creative industries are booming. Creative agencies can now reach the size of corporations and it is possible for many creators to financially thrive without compromising on their talents. Although the creative sector economic value and activity has increased steadily for the past years, large agencies are still getting most of the cake and it is difficult for freelancers and small businesses to compete against them.

Thankfully, the Internet changed the creative world, by giving an unseen visibility to everyone with access to it. But this digital environment also creates a vivid awareness about the competitive landscape that can be overwhelming when starting out a creative career, especially as a freelancer. On the top of that, remote workers offer extremely competitive rates that create a general undervaluation of creative services (online and therefore offline). It does not come as a surprise that many creatives have experienced the imposter syndrome

In a saturated global creative market where talents play the ‘who is the cheapest game’ and where more and more resources are freely available across the web, the rules have changed. Client loyalty is rare in our digital world where we are constantly contacted by other service providers and overloaded with information. What will make the difference is often not how skilled you are, but how wide and strong your network is. The people you know trust you, and that trust is a real competitive advantage.

The people you know trust you, and that trust is a real competitive advantage.

Unfortunately, the importance of networking is not taught in art schools leaving creatives with an unfair disadvantage in the business side of their industries. That is the reason why we create safe places both online and offline for creatives to grow their network, share skills and foster collaborations.

At SSSHAKE, our mission is to address misconceptions to help creatives think like entrepreneurs and therefore, to thrive in their career development.

The power of networking doesn’t lay within talking to a person who will directly offer you a job or buy your art. It is about extending your network in order to spread awareness about your expertise as far as you can, while unlocking unexpected collaboration opportunities along the way.

It is [all] about extending your network in order to spread awareness about your expertise as far as you can, while unlocking unexpected collaboration opportunities along the way.

My personal takeaways for creative networking

“I am a part of all that I have met” AL Tennyson

So, if you’re convinced it’s time to make your first steps into networking, I’d be happy to connect with you on SSSHAKE or to introduce you to the right people during our next event!

Thanks Younès and Tiphaine for stepping up my writing game

More thoughts on networking for creatives on our Youtube channel

A green house with clothes hanging on its doorframe and windows, parked motorcycles outside and the photographer’s shadow in the Dominican Republic
A mother calling her child from outside their home in the Dominican Republic during COVID-19
A pack of cigarettes and a lighted by the edge of a pool in the Dominican Republic during COVID-19
Hands holding a cup of coffee and a cigarette, with the body of a policeman in the background and a child sitting with an umbrella covering his face
A light brown dog on a black seat in the Dominican Republic during COVID-19
Two people crossing a residential street in the Dominican Republic, with a mountain at the end of the road
A man crossing a main road overlooking the ocean, lined with tall palm trees in the Dominican Republic during COVID-19
A man wearing red in the middle of a vast blue ocean in the Dominican Republic during COVID-19
A man on a parked motorcycle, looking straight into the camera, waving, in front of a truck in the Dominican Republic.
A person on their terrace behind a metal gate with a flock of pigeons in front of their house in the Dominican Republic
An abstract view of a yellow building and blue satellite dishes in the Dominican Republic during COVID-19
The entrance to an emergency room with two men around motorcycles in front of the building and a man sat on a bench waiting during COVID-19
A member from a private police force in Puerto Plata, Dominican Republic, from the back, dressed in military style clothing during COVID-19
A deformed shadow of a person smoking a cigarette and taking a selfie in the Dominican Republic during COVID-19
A yellow corridor with a staircase barred off by emergency tape and a printed sign reading “Atencion" about COVID-19 in the Dominican Republic
View from above of a yellow shopping basket filled with packaged food in the Dominican Republic during COVID-19
View from the top of thirteen dominoes on a ledge, with leaves coming out from behind the railing in the Dominican Republic during COVID-19
Blue and white wall with window in the middle, and a red and yellow fire hydrant below the window in the Dominican Republic
An old tyre with an empty water bottle in the middle, in a green garden, with a sign reading “No tired basura”, translating to “Don't throw trash”
A street in the Dominican Republic showing a row of colourful shops and homes and telephone lines taking over the sky
A white house with a terracotta roof, with palm trees moving in the wind in the background in the Dominican Republic
A fire truck marked “Bomberos" parked on the side of the road with a guy on a motorcycle passing by on its right
The front of a yellow house in the Dominican Republic, with a white door and one white window
View from above of a hand wearing a black glove, smoking a cigarette in the Dominican Republic during the COVID-19 crisis
View of the sky from the window of a plane going to the Dominican Republic

BOOKS

MOVIES

And finally, if you can, donate, sign and share - it can go a long way. Here are links to relevant charities and petitions (donating if you can, or signing and sharing petitions is great immediate help).

BLACK LIVES MATTER, TODAY AND ALWAYS.

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